Your shortcut to holiday sales
From design to promotion, Spring gives you everything you need to launch and sell this season — plus follow along with our Advent Calendar to win prizes and get creator tips.
Design Something Fans Will Love
What to do:
- Pick products that fit your style (tees, crewnecks, mugs, socks, digital downloads, etc.).
- Upload your design, or create one free with Adobe Express inside Spring.
What to do:
- Holiday-inspired designs work — but so do relatable sayings, trends, and evergreen graphics.
- Think: What would my fans gift their friends, wear to parties, or share online?
- Order your products to see your designs IRL. (Order your samples here)
Launch & set up
your store
What to do:
- Add your new products to your Spring store.
- Put your newest designs at the top so they’re easy to find.
- Edit your Store and add a hero banner, your social links, and more.
Tips:
- Add keywords like gift, funny, trending, stocking stuffer to catch attention.
- Bundle items (tee + mug, or hoodie + hat) to increase cart size.
Promote & Drive
Holiday Sales
What to do:
- Share your products on your socials and wear them.
- Use our social integrations to make selling easy.
- Use countdowns & reminders leading up to shipping cutoffs.
Tips:
- Post yourself using/wearing your products — it sells better than static images. (Grab your products here)
- Create urgency: “Only available this season” or “Last day to ship for Christmas.”
- Push digital products closer to Christmas for instant delivery.
Holiday calendar
key dates
From design to promotion, Spring gives you everything you need to launch and sell this season — plus follow along with our Advent Calendar to win prizes and get creator tips.
SUNDAY
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
03
PRO TIP – Ask your fans what they want (poll or Q&A)
07
PRO TIP: Go Through Our Holiday Checklist
09
PRO TIP – Make your store holiday ready
10
Holiday Hub Live!
15
PRO TIP - Buy your own products to wear in your content and IRL
17
CHALLENGE ☕ Launch a Hoodie → Win a $15 gift card
20
PRO TIP – Integrate your socials to maximize visibility
21
Hoodie Challenge Ends
23
CHALLENGE 👕 Launch a Ugly Christmas Sweater → Get featured in our holiday email
24
WINNER: Hoodie Challenge Winner Announced
27
PRO TIP - Add these products to your store to get ready for colder weather
28
Ugly Sweater Challenge Ends
29
SNEAK PEEK 👀 – Big Spring sitewide promo code coming
30
PRO TIP – Holiday design inspo guide drops
WINNER: Ugly Sweater Challenge Winner Announced
WINNER: Ugly Sweater Challenge Winner Announced
31
CHALLENGE: Order a product sample and be entered to win a $15 gift card
SUNDAY
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
03
PRO TIP - Get ready for the sitewide sale
04
PRO TIP - Use product samples to increase sales
05
CHALLENGE🚀 Drive Traffic → 150+ visits during the sale = Enter raffle for free merch design
06
PRO TIP - Share your products tomorrow with the sitewide sale
07
ANNOUCEMENT - Spring Sitewide Sale Live
08
Sitewide sale live
09
Sitewide sale live
10
ANNOUCEMENT - Sale ends
11
PRO TIP – Start prepping Black Friday promo content
12
WINNER: Product sample winner annouced
13
CHALLENGE - Add stickers to your store and post on social to be entered to win gift card
14
WINNER: Free merch design winner announced
17
PRO TIP – Tease your fans now about the Black Friday sale on your merch
19
CHALLENGE 📸 Post your product mockup on socials → Win a repost
20
WINNER: Sticker Winner Announced
25
WINNER: Sticker Winner Announced
26
PRO TIP - Get ready for Black Friday + Cyber Monday! Set a promo code now
28
Make Your Black Friday Promo Live! Share your promo code with fans
30
SUNDAY
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
01
PRO TIP – Ask your fans what they want (poll or Q&A)
02
PRO TIP – Remind fans: “Last chance to order in time for Christmas!”
05
US Holiday Shipping Cutoff 🚚
08
WINNER: Black Friday/Cyber Monday winners
09
CHALLENGE 💻 Launch a Digital Product → Win a feature in our holiday roundup (First 50)
12
PRO TIP – Share behind-the-scenes content to drive engagement
15
CHALLENGE 🎉 Most creative holiday product → Win a free sample of your top product
17
WINNER: Digital product roundup feature
18
PRO TIP – Push digital products (instant delivery = no shipping stress)
23
🌟 Fans vote for their favorite holiday product → Winner gets Spring spotlight feature + free sample
29
WINNER: Holiday product winner announced
30